June 14, 2021

George Cafe Journal

The Power of Success

Ford’s new Maverick hybrid pickup begins at $19,995 and will get 40 mpg

DETROIT – Ford Motor’s new Maverick truck will be the very first pickup in The united states with a standard gas-electrical hybrid motor when it goes on sale this fall beginning at about $20,000.

The firm unveiled the compact pickup Tuesday as the smallest vehicle in its highly profitable truck lineup, slotting down below the entire-size F-150 and midsize Ranger pickups. The Maverick is about 3 toes shorter in size and 7 inches reduce than an F-150, Ford said.

Compact pickups are an untapped and unproven marketplace in the U.S. Ford’s growth into the segment comes as revenue of vehicles have skyrocketed in recent yrs, with order consideration surpassing that of cars and trucks very last calendar year, in accordance to Cox Automotive.

2022 Ford Maverick hybrid (remaining) and 2.-liter EcoBoost Lariat 1


Increasing Ford’s truck company has been a intention beneath CEO Jim Farley, who is restructuring the automaker’s functions to aim on its strengths this kind of as pickups.

The title Maverick is not new to Ford. It made a two-door sedan with that identify from 1969 to 1979. The company also applied the identify Maverick in Australia, China and Europe for many motor vehicles.

New consumers

Ford expects the new Maverick to draw in new customers to the brand name as nicely as the particularly loyal pickup truck segment, in accordance to officials.

“Maverick troubles the status quo and the stereotypes of what a pickup truck can be,” Todd Eckert, Ford truck team advertising supervisor, stated in a assertion. “We consider it will be powerful to a large amount of people who under no circumstances right before viewed as a truck.”

Many Ford officials all through a media briefing identified as the Maverick a “truck for people today who in no way knew they desired a truck.”

The car or truck is a typical 5-passenger, 4-doorway pickup not like other Ford vehicles these types of as the F-150 that get started with two doorways and seat only two or a few persons.

Ford said the Maverick will occur common with a hybrid gas-electric powered powertrain that is predicted to have 500 miles of assortment on a solitary tank of fuel. The hybrid motor vehicle is predicted to reach an EPA-estimated 40 mpg gas economy in town driving, in accordance to Ford. The company declined to release total and freeway gas financial system estimates.

Chris Mazur, chief engineer of the pickup, reported the 40 mpg city was Ford’s “rallying cry” for the automobile. He mentioned gasoline economy is a major thought for lesser pickups.

“We’re bringing it to earn,” he explained to CNBC. “It’s a white-place auto heading into a new section.”

Cox Automotive claims cargo house is the major issue — by a broad margin — for people who would think about a compact truck above a far more regular SUV, followed by fuel performance and selling price.

Analysts have mentioned the Maverick would have to have to be priced effectively down below the Ford Ranger and other midsize pickups to be competitive in the U.S. market place. A two-door version of the Ranger starts off at about $25,000. A four-door model begins at about $27,000, in accordance to Ford’s web-site.

The Maverick will start at $19,995, according to Ford.

A blend of auto and truck

Contrary to Ford’s other pickups, the Maverick will be assembled by a method the vehicle marketplace calls “unibody” construction. The process, which is how automobiles are produced, is where the frame/system of the motor vehicle are one particular. That compares to “entire body-on-body” building for most pickups and some vans and SUVs, which brings together the entire body and frame of the autos toward the stop of output.

Unproven market

2022 Hyundai Santa Cruz


Ford expects to differentiate the Maverick from past automobiles as effectively as the Santa Cruz by making it a far more standard truck. It’s a system related to its recently unveiled electric powered F-150 pickup.

“It really is unmistakably a Ford truck,” said Heath Hilliard, Maverick resourceful exterior designer.